{"id":335517,"date":"2026-01-14T09:28:30","date_gmt":"2026-01-14T08:28:30","guid":{"rendered":"https:\/\/sweetselesa.nl\/seo-in-2026-why-content-and-technology-together-makes-the-difference\/"},"modified":"2026-03-26T21:22:44","modified_gmt":"2026-03-26T20:22:44","slug":"seo-in-2026-why-content-and-technology-together-makes-the-difference","status":"publish","type":"post","link":"https:\/\/sweetselesa.nl\/en\/seo-in-2026-why-content-and-technology-together-makes-the-difference\/","title":{"rendered":"SEO in 2026: Why content and technology together makes the difference"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>SEO in 2026: from tricks to total experience<\/strong><\/h2>\n\n<p>earch engines \u2014 with Google leading the way \u2014 are smarter than ever. Thanks to AI-driven technologies, they are increasingly able to understand what a website is about, what consumers\u2019 search intent is, and how website visitors behave.<br\/>In the past, SEO was relatively simple. If you were a barber and wanted to improve your visibility, and one of your key search terms was \u201cmen\u2019s hairdresser,\u201d you could simply use the keyword \u201cmen\u2019s hairdresser\u201d 126 times \u2014 and if your competitor used it 125 times, you would rank above them. Or even worse: if you wanted to focus on local SEO, you could put \u201cmen\u2019s hairdresser Rotterdam\u201d in the footer and then paste another 26 lines with place names around Rotterdam underneath it.<br\/>But times have changed, and Google is no longer so easily fooled. In 2026, websites really need to offer much more in order to earn a strong position in Google. And that has become more difficult anyway, due to increasing competition and the priority given to Google Ads.         <\/p>\n<style>.wp-block-kadence-advancedgallery .kb-gallery-type-masonry.kb-gallery-id-335296_a5e8ab-78{margin:-5px;}.kb-gallery-type-masonry.kb-gallery-id-335296_a5e8ab-78 .kadence-blocks-gallery-item{padding:5px;}.kb-gallery-id-335296_a5e8ab-78 .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-335296_a5e8ab-78 .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}<\/style><div class=\"kb-gallery-wrap-id-335296_a5e8ab-78 alignnone wp-block-kadence-advancedgallery\"><ul class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-masonry kb-masonry-init kb-gallery-id-335296_a5e8ab-78 kb-gallery-caption-style-bottom-hover kb-gallery-filter-none\" data-image-filter=\"none\" data-item-selector=\".kadence-blocks-gallery-item\" data-lightbox-caption=\"true\" data-columns-xxl=\"2\" data-columns-xl=\"2\" data-columns-md=\"2\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\"><li class=\"kadence-blocks-gallery-item\" tabindex=\"0\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\" style=\"max-width:1024px;\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic\" style=\"padding-bottom:75%;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sweetselesa.nl\/wp-content\/uploads\/2026\/01\/Mock-up-portfolio-9.webp\" width=\"1024\" height=\"768\" alt=\"SEO\" data-full-image=\"https:\/\/sweetselesa.nl\/wp-content\/uploads\/2026\/01\/Mock-up-portfolio-9.webp\" data-light-image=\"https:\/\/sweetselesa.nl\/wp-content\/uploads\/2026\/01\/Mock-up-portfolio-9.webp\" data-id=\"335299\" class=\"wp-image-335299\"\/><\/div><\/div><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\" tabindex=\"0\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\" style=\"max-width:1024px;\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic\" style=\"padding-bottom:75%;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sweetselesa.nl\/wp-content\/uploads\/2026\/01\/Mock-up-portfolio-10.webp\" width=\"1024\" height=\"768\" alt=\"SEO\" data-full-image=\"https:\/\/sweetselesa.nl\/wp-content\/uploads\/2026\/01\/Mock-up-portfolio-10.webp\" data-light-image=\"https:\/\/sweetselesa.nl\/wp-content\/uploads\/2026\/01\/Mock-up-portfolio-10.webp\" data-id=\"335301\" class=\"wp-image-335301\"\/><\/div><\/div><\/figure><\/div><\/li><\/ul><\/div>\n<p>So what is the key to achieving strong search rankings and ranking highly in Google? Google is increasingly looking at:  <\/p>\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-9313475\" data-block-id=\"9313475\"><style>.stk-9313475 {margin-top:-33px !important;bottom:-25px !important;}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-9313475\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><polygon points=\"173.8,28.4 60.4,141.8 15.7,97.2 5.1,107.8 60.4,163 184.4,39 173.8,28.4\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-31c1955\" data-block-id=\"31c1955\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-9313475\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Does this page truly help the user ? <\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-c404d29\" data-block-id=\"c404d29\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-9313475\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Is the website technically reliable and fast?<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-8982e65\" data-block-id=\"8982e65\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-9313475\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Does the content match what someone is searching for?<\/span><\/div><\/li>\n<\/ul><\/div>\n\n<p>Anyone who focuses only on content or only on technology is therefore missing opportunities. The key lies in the optimization and combination of these elements.  <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Content: still the foundation, but with a different role<\/strong><\/h2>\n\n<p>Content remains essential. But not every piece of text automatically contributes to better SEO. As discussed earlier, Google looks at the value of a page. So, does this page actually help the user with the question he or she has? Depth and relevance in your content are therefore more important than ever. The better you answer the question a visitor types into Google, the greater the chance that Google will show your result higher than that of your competitors. A common mistake \u2014 such as writing a blog stuffed with the same keyword over and over again \u2014 will not improve your rankings. Your content needs to be strategic and focused on the visitor\u2019s question.        <\/p>\n\n<p>Now you may be thinking: simple enough. I\u2019ll ask an AI tool like ChatGPT what visitors want to know or what people often search for, then I\u2019ll ask my big AI friend to write a blog about it, and I\u2019m done. If only it were that simple. AI tools make it easier than ever to create content for your website, but that does not mean AI-generated content will automatically rank well. Good content is personal, distinctive, and clearly sets you apart from the competition.     <\/p>\n\n<p>n addition, search engine technologies such as Google are becoming increasingly advanced and are getting better at distinguishing personal, original content from AI-generated content. Does this mean you should cancel your ChatGPT subscription right away? No, not entirely. Of course, you can use AI models to gather inspiration, improve your texts, or, for example, check them for spelling mistakes. Use AI as support, not as your copywriter. That way, you also avoid publishing exactly the same content as your competitors.      <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Search intent is more important than keywords<\/strong><\/h2>\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:39% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/sweetselesa.nl\/wp-content\/uploads\/2026\/01\/Mock-up-portfolio-11.webp\" alt=\"\" class=\"wp-image-335304 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Whereas in the past one keyword was the main focus, SEO today revolves around people\u2019s search intent. Search engines assess whether someone is looking for information, comparing two different products, searching for a solution to a specific problem, or perhaps looking for a provider of a particular product or service. A blog, landing page, or service page must therefore align seamlessly with that intent. If it does not, potential customers will click away \u2014 and Google notices that signal too. In 2026, good content feels almost like a conversation: it connects with what someone needs at exactly the right moment.    <\/p>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Technical SEO: the invisible force behind online visibility<\/strong><\/h2>\n\n<p>You can write brilliant blog posts, have your structured data in order, and answer all your visitors\u2019 questions in your FAQ, but if the technical foundation is not right, no one will read it. To ensure that Google can a) find your website and b) understand it, it is important that a number of technical elements are properly set up. Think of:  <\/p>\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-4060b06\" data-block-id=\"4060b06\"><style>.stk-4060b06 {margin-top:-27px !important;bottom:-24px !important;}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-4060b06\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><polygon points=\"173.8,28.4 60.4,141.8 15.7,97.2 5.1,107.8 60.4,163 184.4,39 173.8,28.4\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-f7d6b52\" data-block-id=\"f7d6b52\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-4060b06\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Fast loading times<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-476633d\" data-block-id=\"476633d\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-4060b06\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Mobile-responsive design<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-c57615a\" data-block-id=\"c57615a\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-4060b06\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Clean code, or at the very least no unnecessary loaded code<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-2f9e655\" data-block-id=\"2f9e655\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-4060b06\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">A good URL-structure<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-ea9dfaa\" data-block-id=\"ea9dfaa\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-4060b06\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Secure connection (SSL)<\/span><\/div><\/li>\n<\/ul><\/div>\n\n<p>This is often invisible to visitors, but it is crucial for Google.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>User experience matters more than ever.<\/strong><\/h2>\n\n<p>In 2026, search engine optimization is inseparably linked to user experience. We already wrote about this in our blog, \u201cWhy a professional website design delivers more than just a beautiful website.\u201d Google looks at, among other things, with the help of the latest AI technology:<\/p>\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-2c06999\" data-block-id=\"2c06999\"><style>.stk-2c06999 {margin-top:-27px !important;bottom:-24px !important;}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-2c06999\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><polygon points=\"173.8,28.4 60.4,141.8 15.7,97.2 5.1,107.8 60.4,163 184.4,39 173.8,28.4\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-1017996\" data-block-id=\"1017996\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-2c06999\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">How long someone stays on your website.<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-a332144\" data-block-id=\"a332144\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-2c06999\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Whether visitors click through <\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-ab3fd87\" data-block-id=\"ab3fd87\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-2c06999\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Whether they quickly return to the search results<\/span><\/div><\/li>\n<\/ul><\/div>\n\n<p>A slow, cluttered, or unclear website therefore does not just cost you customers, but also positions in Google. That is why web design, technology, and content are working more closely together than ever. It is no coincidence that all of these areas of expertise come together at our online marketing agency, Sweet Selesa. We focus not only on web design, but also on SEO, both in terms of technical optimization and in the areas of keywords and backlinks.   <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Local SEO remains gold for freelancers and SMEs.<\/strong><\/h2>\n\n<p>For many small business owners, their strength lies locally. And that is not going to change. Local SEO in 2026 is still all about being visible in your region through local content, building trust through reviews and interactions with your target audience, and maintaining consistent business information. And let\u2019s be honest: we are often looking for that one reliable professional in the area ourselves. If I am looking for a gardener for my conifer hedge in Maassluis, I am obviously not going to type \u201cgardener in the Groningen area\u201d into Google either.     <br\/><br\/>All the more reason to make sure those local customers are guided from the search engine to your website, find the answers they were looking for once they get there, and immediately think, \u201cThis feels right,\u201d before being turned into conversions through the right customer journey. SEO today no longer stands on its own. It is closely connected to your branding, web design, content, and overall online strategy.   <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Important trends at a glance: what is changing in SEO in 2026?<\/strong><\/h2>\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-50b8b4a\" data-block-id=\"50b8b4a\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-50b8b4a-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-892c298\" data-v=\"4\" data-block-id=\"892c298\"><style>.stk-892c298-container{max-width:450px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-892c298-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-892c298-inner-blocks\">\n<div class=\"wp-block-stackable-hero stk-block-hero stk-block stk-0479fd6 is-style-default\" data-v=\"2\" data-block-id=\"0479fd6\"><style>.stk-0479fd6-inner-blocks{justify-content:center !important;}.stk-0479fd6-container{background-color:#fcdc9791 !important;border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;box-shadow:0 5px 30px -10px #123f524d !important;}.stk-0479fd6-container:before{background-color:#fcdc9791 !important;}.stk-0479fd6 .stk-block-hero__content{min-height:500px !important;align-items:center !important;display:flex !important;}<\/style><div class=\"stk-block-hero__content stk-content-align stk-0479fd6-column stk-container stk-0479fd6-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks has-text-align-center stk--column-flex stk-0479fd6-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-39d668a\" id=\"ai-systemen\" data-block-id=\"39d668a\"><h2 class=\"stk-block-heading__text\">AI-systems<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4728494\" data-block-id=\"4728494\"><p class=\"stk-block-text__text\">The trends for 2026 show that SEO is rapidly evolving from traditional search engine optimization into a much broader digital landscape. With the strong rise of AI systems, generative engine optimization is becoming increasingly important. This means making your content suitable to be picked up by AI-driven systems such as ChatGPT or Gemini. When content is optimized for both search engines and AI search, you are not only easier to find through search engines, but you also increase your visibility in AI, a source that more and more people consult when looking for information.    <\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a9a8931\" data-v=\"4\" data-block-id=\"a9a8931\"><style>.stk-a9a8931-container{max-width:450px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a9a8931-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-a9a8931-inner-blocks\">\n<div class=\"wp-block-stackable-hero stk-block-hero stk-block stk-20a6c29 is-style-default\" data-v=\"2\" data-block-id=\"20a6c29\"><style>.stk-20a6c29-inner-blocks{justify-content:center !important;}.stk-20a6c29-container{background-color:#d0d6b5 !important;border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;box-shadow:0 5px 30px -10px #123f524d !important;}.stk-20a6c29-container:before{background-color:#d0d6b5 !important;}.stk-20a6c29 .stk-block-hero__content{min-height:500px !important;align-items:center !important;display:flex !important;}<\/style><div class=\"stk-block-hero__content stk-content-align stk-20a6c29-column stk-container stk-20a6c29-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks has-text-align-center stk--column-flex stk-20a6c29-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-8a65207\" id=\"internationale-seo\" data-block-id=\"8a65207\"><h2 class=\"stk-block-heading__text\">International SEO<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b808e72\" data-block-id=\"b808e72\"><p class=\"stk-block-text__text\">Earlier, we already discussed the power of local SEO, but one of the other trends that will gain even more ground in the coming years due to the rise of AI is international SEO. AI models draw information from global sources, which makes it essential to offer content that is multilingual, culturally relevant, and technically well structured. Companies that have their international content and authority in order significantly increase their chances of visibility in AI.   <\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>What does this mean in concrete terms for you as an entrepreneur?<\/strong><\/h2>\n\n<p>As a entrepreneur, you do not need to know everything yourself. But it does help to understand what to pay attention to when it comes to your online visibility: <\/p>\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-242b38b\" data-block-id=\"242b38b\"><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-242b38b\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><polygon points=\"173.8,28.4 60.4,141.8 15.7,97.2 5.1,107.8 60.4,163 184.4,39 173.8,28.4\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-a220ff5\" data-block-id=\"a220ff5\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-242b38b\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Write content that answers real questions <\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-7a689c7\" data-block-id=\"7a689c7\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-242b38b\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Make sure your website has a logical structure <\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-c59df8b\" data-block-id=\"c59df8b\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-242b38b\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Think carefully about who you want to attract<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-4424c3d\" data-block-id=\"4424c3d\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-242b38b\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Make sure your website is technically sound <\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-71e1709\" data-block-id=\"71e1709\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-242b38b\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Remember that SEO works as a long-term investment<\/span><\/div><\/li>\n<\/ul><\/div>\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-c282f7a is-style-default\" data-v=\"2\" data-block-id=\"c282f7a\"><style>.stk-c282f7a-container{background-color:#fcdc9791 !important;border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;box-shadow:0 5px 30px -10px #123f524d !important;}.stk-c282f7a-container:before{background-color:#fcdc9791 !important;}.stk-c282f7a .stk-block-call-to-action__content{max-width:750px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}<\/style><div class=\"stk-block-call-to-action__content stk-content-align stk-c282f7a-column stk-container stk-c282f7a-container stk-hover-parent\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-c282f7a-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-56082fa\" id=\"zie-je-door-de-seo-bomen-het-bos-niet-meer\" data-block-id=\"56082fa\"><h3 class=\"stk-block-heading__text\">Are you struggling with SEO ?<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8e10707\" data-block-id=\"8e10707\"><p class=\"stk-block-text__text\">Does all of this feel like a bit too much, and are you struggling with your SEO ? No problem. We would be happy to help you move forward with your online success. Book a free, no-obligation introductory consultation, where we can discuss your position in the market \u2014 and in Google \ud83d\ude09   <\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-531f218\" data-block-id=\"531f218\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-5fdae3e\" data-block-id=\"5fdae3e\"><style>.stk-5fdae3e .stk-button{background:#ee7674 !important;border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/sweetselesa.nl\/en\/contact-get-in-touch-with-us\/\"><span class=\"stk-button__inner-text\">Get in touch<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SEO in 2026: from tricks to total experience earch engines \u2014 with Google leading the way \u2014 are smarter than ever. Thanks to AI-driven technologies, they are increasingly able to understand what a website is about, what consumers\u2019 search intent is, and how website visitors behave.In the past, SEO was relatively simple. If you were [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":335518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-335517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-niet-gecategoriseerd"],"acf":[],"_links":{"self":[{"href":"https:\/\/sweetselesa.nl\/en\/wp-json\/wp\/v2\/posts\/335517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sweetselesa.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sweetselesa.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sweetselesa.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sweetselesa.nl\/en\/wp-json\/wp\/v2\/comments?post=335517"}],"version-history":[{"count":1,"href":"https:\/\/sweetselesa.nl\/en\/wp-json\/wp\/v2\/posts\/335517\/revisions"}],"predecessor-version":[{"id":335519,"href":"https:\/\/sweetselesa.nl\/en\/wp-json\/wp\/v2\/posts\/335517\/revisions\/335519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sweetselesa.nl\/en\/wp-json\/wp\/v2\/media\/335518"}],"wp:attachment":[{"href":"https:\/\/sweetselesa.nl\/en\/wp-json\/wp\/v2\/media?parent=335517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sweetselesa.nl\/en\/wp-json\/wp\/v2\/categories?post=335517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sweetselesa.nl\/en\/wp-json\/wp\/v2\/tags?post=335517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}