{"id":335549,"date":"2026-01-13T14:39:39","date_gmt":"2026-01-13T13:39:39","guid":{"rendered":"https:\/\/sweetselesa.nl\/why-a-professional-website-design-delivers-more-than-just-a-beautiful-website\/"},"modified":"2026-03-28T18:31:20","modified_gmt":"2026-03-28T17:31:20","slug":"why-a-professional-website-design-delivers-more-than-just-a-beautiful-website","status":"publish","type":"post","link":"https:\/\/sweetselesa.nl\/en\/why-a-professional-website-design-delivers-more-than-just-a-beautiful-website\/","title":{"rendered":"Why a professional website design delivers more than just a beautiful website"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>A website is not the goal, but the means.<\/strong><\/h2>\n\n<p>Many entrepreneurs still see their website as something that \u201cjust needs to be there.\u201d Because yes, it is 2026, and nowadays you need a website. But in reality, a good website is not a goal in itself, but a means to an end. It is an online marketing tool that helps you reach the right audience, tell your story online, and build trust. When used in the right way, your website becomes a route that guides visitors towards the desired action. That is why it is essential to consider what you want to achieve with your website: more sales, more enquiries, building authority, and so on. Not to impress, but to achieve results that contribute to your goals.        <\/p>\n<style>.wp-block-kadence-advancedgallery .kb-gallery-type-masonry.kb-gallery-id-335066_373d39-32{margin:-5px;}.kb-gallery-type-masonry.kb-gallery-id-335066_373d39-32 .kadence-blocks-gallery-item{padding:5px;}.kb-gallery-id-335066_373d39-32 .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-335066_373d39-32 .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}<\/style><div class=\"kb-gallery-wrap-id-335066_373d39-32 alignnone wp-block-kadence-advancedgallery\"><ul class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-masonry kb-masonry-init kb-gallery-id-335066_373d39-32 kb-gallery-caption-style-bottom-hover kb-gallery-filter-none\" data-image-filter=\"none\" data-item-selector=\".kadence-blocks-gallery-item\" data-lightbox-caption=\"true\" data-columns-xxl=\"2\" data-columns-xl=\"2\" data-columns-md=\"2\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\"><li class=\"kadence-blocks-gallery-item\" tabindex=\"0\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\" style=\"max-width:1024px;\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic\" style=\"padding-bottom:75%;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sweetselesa.nl\/wp-content\/uploads\/2026\/01\/Mock-up-portfolio-7-1.webp\" width=\"1024\" height=\"768\" alt=\"\" data-full-image=\"https:\/\/sweetselesa.nl\/wp-content\/uploads\/2026\/01\/Mock-up-portfolio-7-1.webp\" data-light-image=\"https:\/\/sweetselesa.nl\/wp-content\/uploads\/2026\/01\/Mock-up-portfolio-7-1.webp\" data-id=\"335032\" class=\"wp-image-335032\"\/><\/div><\/div><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\" tabindex=\"0\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\" style=\"max-width:1024px;\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic\" style=\"padding-bottom:75%;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sweetselesa.nl\/wp-content\/uploads\/2026\/01\/Mock-up-portfolio-6.webp\" width=\"1024\" height=\"768\" alt=\"Website-mockup Lysan\" data-full-image=\"https:\/\/sweetselesa.nl\/wp-content\/uploads\/2026\/01\/Mock-up-portfolio-6.webp\" data-light-image=\"https:\/\/sweetselesa.nl\/wp-content\/uploads\/2026\/01\/Mock-up-portfolio-6.webp\" data-id=\"334461\" class=\"wp-image-334461\"\/><\/div><\/div><\/figure><\/div><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\"><br\/><strong>The difference between beautiful and effective<\/strong><\/h2>\n\n<p>Let\u2019s be honest. A beautiful design stands out. No one enjoys looking at a visually unattractive website. But the process that follows is perhaps even more important. After the first impression, you want to be able to guide the behaviour of your visitors. And for that, you need more than just an attractive design \u2014 you need a website that is built to be effective. You want to guide visitors towards that right action we mentioned earlier. You want them to contact you, request a demo, fill in a quotation form, or perhaps pick up the phone straight away to make an appointment.        <br\/><br\/>That is why it is important that people can carry out that action easily. Your website may look polished, but if it lacks a properly functioning contact form, or if the quote request button hardly stands out because its colour blends into the background, then your website is not effective and does not contribute to the growth of your business. That is why a professional website is built with questions like these in mind:   <\/p>\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-f47bcf4\" data-block-id=\"f47bcf4\"><style>.stk-f47bcf4 {padding-top:0px !important;padding-right:0px !important;padding-bottom:0px !important;padding-left:0px !important;margin-bottom:0px !important;}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-f47bcf4\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><polygon points=\"173.8,28.4 60.4,141.8 15.7,97.2 5.1,107.8 60.4,163 184.4,39 173.8,28.4\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-369123d\" data-block-id=\"369123d\"><style>.stk-369123d .stk-block-icon-list-item__text{text-shadow:none !important;}<\/style><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-f47bcf4\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Where does a visitor enter the website? <\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-c1378f7\" data-block-id=\"c1378f7\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-f47bcf4\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">What do they see first? <\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-2595142\" data-block-id=\"2595142\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-f47bcf4\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Does the website work properly on all devices?<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-c047925\" data-block-id=\"c047925\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-f47bcf4\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Which information is relevant at that moment?<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-b714e9a\" data-block-id=\"b714e9a\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-f47bcf4\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">How will visitors find the information they are looking for?<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-e6311e6\" data-block-id=\"e6311e6\"><style>.stk-e6311e6 .stk-block-icon-list-item__text{text-shadow:none !important;}<\/style><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-f47bcf4\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Which functionalities are important?<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-d42797a\" data-block-id=\"d42797a\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-f47bcf4\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">What is the next logical step?<\/span><\/div><\/li>\n<\/ul><\/div>\n\n<p>This is what we call the \u201ccustomer journey.\u201d What is the most logical route for the customer when they arrive on your website? In practice, you can see these elements reflected in things like intuitive navigation, a logical page structure, and the strategic placement of calls to action. These parts are also highly relevant to how search engines evaluate your website. The result? An effective website where visitors stay longer, understand more quickly what you do, and contact you more often.      <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Trust begins with appearance<\/strong><\/h2>\n\n<p>For self-employed professionals and SMEs, trust is crucial. People do not only buy your service, they also buy into you. A professionally designed website should therefore convey reliability, consistency, and professionalism. How do we achieve that? Through consistent use of colour, typography that fits your brand, clear visual language, and a recognisable tone of voice. That is also why Sweet Selesa does not focus solely on web design, but is also an expert in logos and branding. These elements are closely connected, because they strongly influence the subconscious feeling that visitors and potential customers experience when visiting your website. As is so often the case in marketing, a website is also very much about emotion. When everything feels right, a visitor will intuitively think: \u201c<em><strong>This feels right.\u201d<\/strong><\/em> And that feeling is often the deciding factor.        <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Design and branding are inseparably connected<\/strong><\/h2>\n\n<p>A website never stands on its own. It is an extension of your brand. As mentioned earlier, web design and branding are closely connected. Your website should align with a number of elements:   <\/p>\n\n<div class=\"wp-block-stackable-tabs stk-block-tabs stk-block stk-b761e08 stk-block-background\" data-initial-tab=\"1\" data-block-id=\"b761e08\"><style>.stk-b761e08 .stk-block-tab-content .stk-block-content .stk-block-column[hidden]{display:none !important;}.stk-b761e08 {background-color:#fcdc9791 !important;border-top-left-radius:25px !important;border-top-right-radius:25px !important;border-bottom-right-radius:25px !important;border-bottom-left-radius:25px !important;overflow:hidden !important;box-shadow:7px 5px 30px #48497927 !important;}.stk-b761e08:hover{background-color:#fcdc9791 !important;box-shadow:0 5px 30px -10px #123f524d !important;}.stk-b761e08:before{background-color:#fcdc9791 !important;}.stk-b761e08:hover:before{background-color:#fcdc9791 !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-block-tabs--horizontal stk-block-tabs--fade stk-content-align stk-b761e08-column\">\n<div class=\"wp-block-stackable-tab-labels stk-block-tab-labels stk-block stk-851b836 stk-block-background is-style-centered-pills\" data-block-id=\"851b836\"><style>.stk-851b836 .stk-block-tabs__tab{color:#0f0e17 !important;padding-top:8px !important;padding-right:24px !important;padding-bottom:8px !important;padding-left:24px !important;background:#f78da800 !important;border-top-left-radius:50px !important;border-top-right-radius:50px !important;border-bottom-right-radius:50px !important;border-bottom-left-radius:50px !important;}.stk-851b836 .stk-block-tabs__tab.stk-block-tabs__tab--active .stk-block-tab-labels__text{color:#0f0e17 !important;}.stk-851b836 {background-color:#d0d6b5 !important;border-top-left-radius:50px !important;border-top-right-radius:50px !important;border-bottom-right-radius:50px !important;border-bottom-left-radius:50px !important;overflow:hidden !important;padding-top:8px !important;padding-right:8px !important;padding-bottom:8px !important;padding-left:8px !important;margin-right:auto !important;margin-left:auto !important;}.stk-851b836:hover{background-color:#d0d6b5 !important;}.stk-851b836:before{background-color:#d0d6b5 !important;}.stk-851b836:hover:before{background-color:#d0d6b5 !important;}.stk-851b836 .stk-block-tab-labels__text{color:#0f0e17 !important;}.stk-851b836 .stk-block-tabs__tab:not(.stk-block-tabs__tab--active):hover{background:#f0006800 !important;opacity:1 !important;}.stk-851b836 .stk-block-tabs__tab .stk--inner-svg svg:last-child, .stk-851b836 .stk-block-tabs__tab .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#78787800 !important;}.stk-851b836 .stk-block-tabs__tab:not(.stk-block-tabs__tab--active):hover .stk--inner-svg svg:last-child, .stk-851b836 .stk-block-tabs__tab:not(.stk-block-tabs__tab--active):hover .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#000000 !important;}.stk-851b836 .stk-block-tabs__tab.stk-block-tabs__tab--active{background:#9dbf9e !important;box-shadow:none !important;}.stk-851b836 .stk-block-tabs__tab.stk-block-tabs__tab--active:hover{background:#9dbf9e !important;opacity:1 !important;}.stk-851b836 .stk-block-tabs__tab.stk-block-tabs__tab--active .stk--inner-svg svg:last-child, .stk-851b836 .stk-block-tabs__tab.stk-block-tabs__tab--active .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#ffffff !important;}<\/style><div class=\"stk-block-tab-labels__wrapper\" role=\"tablist\"><button class=\"stk-block-tabs__tab\" role=\"tab\"><div class=\"stk-block-tab-labels__text\"><span>Logodesign &amp; branding<\/span><\/div><\/button><button class=\"stk-block-tabs__tab\" role=\"tab\"><div class=\"stk-block-tab-labels__text\"><span>Your brand identity<\/span><\/div><\/button><button class=\"stk-block-tabs__tab\" role=\"tab\"><div class=\"stk-block-tab-labels__text\"><span>Your positioning<\/span><\/div><\/button><button class=\"stk-block-tabs__tab\" role=\"tab\"><div class=\"stk-block-tab-labels__text\"><span>Your targeted audience <\/span><\/div><\/button><button class=\"stk-block-tabs__tab\" role=\"tab\"><div class=\"stk-block-tab-labels__text\"><span>Your core values <\/span><\/div><\/button><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-tab-content stk-block-tab-content stk-block stk-b945b3a\" data-block-id=\"b945b3a\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-b945b3a-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-bb50643\" data-v=\"4\" role=\"tabpanel\" data-block-id=\"bb50643\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-bb50643-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-bb50643-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-eda5941\" data-block-id=\"eda5941\"><p class=\"stk-block-text__text\">Your logo and brand identity form the visual foundation of your brand and are often the first things visitors recognise. By applying them consistently throughout your website \u2014 think colours, typography, shapes, and imagery \u2014 you create recognition and trust. <\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c7ccad8\" data-v=\"4\" role=\"tabpanel\" data-block-id=\"c7ccad8\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c7ccad8-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c7ccad8-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0794568\" data-block-id=\"0794568\"><p class=\"stk-block-text__text\">Brand identity goes beyond visual elements alone; it also includes your personality, tone of voice, and overall appearance. Your website should make that identity tangible. For example, are you approachable and informal, or more business-like and exclusive?  <\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-555a3ff\" data-v=\"4\" role=\"tabpanel\" data-block-id=\"555a3ff\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-555a3ff-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-555a3ff-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-59de9a5\" data-block-id=\"59de9a5\"><p class=\"stk-block-text__text\">Positioning is about the place you occupy in the market in relation to your competitors. Your website is an important tool for communicating that position clearly. By showing what sets you apart \u2014 for example in expertise, pricing, or approach \u2014 you attract the right visitors.  <\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6d6eb01\" data-v=\"4\" role=\"tabpanel\" data-block-id=\"6d6eb01\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6d6eb01-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6d6eb01-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b0e270b\" data-block-id=\"b0e270b\"><p class=\"stk-block-text__text\">An effective website is tailored to the needs, expectations, and behaviour of your target audience. This means that both the design and the content should match their preferences. A young, digital audience requires a different look and navigation style than a business-oriented or older audience.  <\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-113f949\" data-v=\"4\" role=\"tabpanel\" data-block-id=\"113f949\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-113f949-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-113f949-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e69b8b7\" data-block-id=\"e69b8b7\"><p class=\"stk-block-text__text\">Core values form the foundation of your brand and shape the way you communicate and act. By making these values visible and tangible on your website, you create an emotional connection with your visitors. This can be done through your copy, imagery, client stories, or the way you present your services.  <\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<p>Without that consistency, noise is created \u2014 and that noise prevents visitors from having that intuitive feeling of: \u201c<em>This feels right<\/em>.\u201d When your website does communicate consistency and recognition, it builds trust, and trust leads to growth. At <strong>Sweet Selesa<\/strong>, we often see that entrepreneurs only start to notice a real difference once their branding and website become one cohesive whole. <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>User experience: the silent force behind conversion<\/strong><\/h2>\n\n<p>Good, so now we know that a visitor usually does not think consciously, but mainly responds intuitively. A visitor therefore does not usually think actively about user-friendliness. But they do <strong>feel<\/strong> it. That is why usability is just as important as the visual appearance, the customer journey, and the consistency of a website. When we talk about usability, we are mainly referring to elements such as:   <\/p>\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-3f76993\" data-block-id=\"3f76993\"><style>.stk-3f76993 {margin-bottom:0px !important;}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-3f76993\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><polygon points=\"173.8,28.4 60.4,141.8 15.7,97.2 5.1,107.8 60.4,163 184.4,39 173.8,28.4\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-0523e9f\" data-block-id=\"0523e9f\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-3f76993\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Fast website loading times <\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-eef8b48\" data-block-id=\"eef8b48\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-3f76993\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Mobile responsive design<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-798afff\" data-block-id=\"798afff\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-3f76993\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Readability<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-1027418\" data-block-id=\"1027418\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-3f76993\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Strong call to actions<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-219ec2c\" data-block-id=\"219ec2c\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-3f76993\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Relevant content that your customers are looking for<\/span><\/div><\/li>\n<\/ul><\/div>\n\n<p>Just think about it yourself. What do you do when you are sitting on the sofa in the evening and suddenly remember that you still need to find a plumber for that leaking tap in the bathroom? Exactly, you grab your phone. And what do you do if the website then takes more than 10 seconds to load, or if you cannot read the text properly? Exactly, you close the website and look for another one.     <\/p>\n\n<p>Sometimes it is not even just about usability, but about responsibility as a business owner. For governments and municipalities, it has long been mandatory to ensure that their websites are sufficiently readable for people with visual impairments, among others. This includes things like sufficient colour contrast for people with colour blindness, but also accurate and complete alt text, so that screen readers can explain what is shown in an image. Since mid-2025, however, this legislation has also applied to other organisations. Self-employed professionals and SMEs with up to 10 employees are exempt from this legislation, but let\u2019s be honest: as a business owner, you do not want to exclude anyone intentionally, and you want your website to be accessible to people with visual impairments as well.     <\/p>\n\n<div class=\"wp-block-stackable-feature alignfull stk-block-feature stk-block stk-f3dc239 stk-block-background is-style-horizontal\" data-v=\"2\" data-block-id=\"f3dc239\"><style>.stk-f3dc239 {--stk-feature-flex-wrap:nowrap !important;background-color:#fcdc9791 !important;border-top-left-radius:25px !important;border-top-right-radius:25px !important;border-bottom-right-radius:25px !important;border-bottom-left-radius:25px !important;overflow:hidden !important;box-shadow:0 5px 30px -10px #123f524d !important;max-width:939px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}.stk-f3dc239:hover{background-color:#fcdc9791 !important;box-shadow:0 5px 30px -10px #123f524d !important;}.stk-f3dc239:before{background-color:#fcdc9791 !important;}.stk-f3dc239:hover:before{background-color:#fcdc9791 !important;}<\/style><div class=\"stk-content-align stk-f3dc239-column alignwide stk-container stk-f3dc239-container stk--no-background stk--no-padding\"><div class=\"stk-inner-blocks stk-block-content stk-row\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-bf51872\" data-v=\"4\" data-block-id=\"bf51872\"><style>.stk-bf51872 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-bf51872-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-bf51872-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e383f3e\" id=\"toegankelijkheid\" data-block-id=\"e383f3e\"><style>.stk-e383f3e {margin-left:11px !important;}<\/style><h2 class=\"stk-block-heading__text\">Accessability<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-a9cdc29\" data-block-id=\"a9cdc29\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-a9cdc29-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2d89f82\" data-v=\"4\" data-block-id=\"2d89f82\"><style>.stk-2d89f82 {align-self:flex-start !important;margin-top:-22px !important;}@media screen and (min-width: 768px){.stk-2d89f82 {flex:var(--stk-flex-grow, 1) 1 calc(92.9% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2d89f82-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2d89f82-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d227cb2\" id=\"kleurcontrast\" data-block-id=\"d227cb2\"><style>.stk-d227cb2 .stk-block-heading__top-line{height:4px !important;}.stk-d227cb2 {margin-top:-5px !important;}<\/style><h3 class=\"stk-block-heading__text\">Colorcontrast<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7b65d91\" data-block-id=\"7b65d91\"><p class=\"stk-block-text__text\">Curious whether your branding or website colours are visible enough for someone with colour blindness, for example? Coolors.co offers a very useful tool that allows you to view your brand colours in colour blindness mode. <\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2e5e82b\" data-v=\"4\" data-block-id=\"2e5e82b\"><style>@media screen and (min-width: 768px){.stk-2e5e82b {flex:var(--stk-flex-grow, 1) 1 calc(7.099999999999994% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2e5e82b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2e5e82b-inner-blocks\">\n<p><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-5821fb1\" data-block-id=\"5821fb1\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-daeb16a\" data-block-id=\"daeb16a\"><style>.stk-daeb16a .stk-button{background:#ee7674 !important;border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"Https:\/\/www.coolors.co\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">Visit Coolors.co<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0622cd4\" data-v=\"4\" data-block-id=\"0622cd4\"><style>.stk-0622cd4 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0622cd4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0622cd4-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-6ea1a3d\" data-block-id=\"6ea1a3d\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-335190\" src=\"https:\/\/sweetselesa.nl\/wp-content\/uploads\/2026\/01\/Ontwerp-zonder-titel-30.webp\" width=\"1024\" height=\"590\" alt=\"Coolors\"\/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>SEO<\/strong><\/h2>\n\n<p>But colour contrast is not the only factor that contributes to accessibility. The structure of the page, the use of alt text, and mobile optimisation also all play a role in making your website accessible. That is why, in 2026, it is almost impossible to approach web design without taking SEO into account. That is why Sweet Selesa delivers all of its websites SEO-ready. This includes things like:    <\/p>\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-a6f3b82\" data-block-id=\"a6f3b82\"><style>.stk-a6f3b82 {margin-bottom:0px !important;}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-a6f3b82\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><polygon points=\"173.8,28.4 60.4,141.8 15.7,97.2 5.1,107.8 60.4,163 184.4,39 173.8,28.4\"\/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-a2c4c3c\" data-block-id=\"a2c4c3c\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-a6f3b82\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">A properly functioning website that is built on a clean technical foundation<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-7830fe2\" data-block-id=\"7830fe2\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-a6f3b82\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">That has a logical content structure with the right heading hierarchy, which supports your online visibility<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-bd2fbef\" data-block-id=\"bd2fbef\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-a6f3b82\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Works quickly and is displayed properly on all devices (desktop, tablet, and mobile)<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-02691d4\" data-block-id=\"02691d4\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-a6f3b82\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Is optimised for search engines through, for example, the use of descriptive alt text <\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-7c4f4d9\" data-block-id=\"7c4f4d9\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-a6f3b82\"\/><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\">Where visual elements have been uploaded in a user-friendly and speed-optimised file format such as WebP<\/span><\/div><\/li>\n<\/ul><\/div>\n\n<p><br\/>Google no longer looks at words alone, but also at user experience. Curious how your website performs according to Google? With the free PageSpeed tool, you can easily see how Google assesses your website in terms of speed, usability, and SEO value.   <\/p>\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-df9d6f7 is-style-default\" data-v=\"2\" data-block-id=\"df9d6f7\"><style>.stk-df9d6f7-container{background-color:#fcdc9791 !important;border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;box-shadow:0 5px 30px -10px #123f524d !important;}.stk-df9d6f7-container:before{background-color:#fcdc9791 !important;}.stk-df9d6f7 .stk-block-call-to-action__content{max-width:694px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}<\/style><div class=\"stk-block-call-to-action__content stk-content-align stk-df9d6f7-column stk-container stk-df9d6f7-container stk-hover-parent\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks stk-df9d6f7-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d2cb4ac\" id=\"test-jouw-eigen-website\" data-block-id=\"d2cb4ac\"><h3 class=\"stk-block-heading__text\">Test your own website<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0b2300b\" data-block-id=\"0b2300b\"><p class=\"stk-block-text__text\">Google no longer looks at words alone, but also at user experience. Curious how your website performs according to Google? With the free PageSpeed tool, you can easily see how Google rates your website in terms of speed, usability, and SEO value.   <\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-45e3e92\" data-block-id=\"45e3e92\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-e6164e1\" data-block-id=\"e6164e1\"><style>.stk-e6164e1 .stk-button{background:#ee7674 !important;border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/pagespeed.web.dev\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">Scan your website<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Build your own vs. a professional approach <\/strong><\/h2>\n\n<p>Many hosting providers now offer the option to build a website using free tools and templates. And in some situations, that can work perfectly well. However, building a website requires a certain level of knowledge and expertise. If you want to focus on a website where user experience, visibility, consistency, SEO, speed, and a well-structured customer journey are all properly in place, it is wise to have a web designer take a look at it. As you have read above, multiple disciplines come together in this process, all of which require expertise and experience. On top of that, as an entrepreneur, you want to focus on what you do best: running your business. A well-designed website is tailor-made, and that is exactly why we at Sweet Selesa focus on your goals and wishes, and create a custom quote based on them. In doing so, we take into account not only your current situation, but also future growth and scalability. This ensures that your website remains relevant, effective, and valuable \u2014 also in the long term.        <\/p>\n\n<div class=\"wp-block-stackable-feature stk-block-feature stk-block stk-a51f265 is-style-default\" data-v=\"2\" data-block-id=\"a51f265\"><style>.stk-a51f265 {--stk-feature-flex-wrap:nowrap !important;}<\/style><div class=\"stk-content-align stk-a51f265-column stk-container stk-a51f265-container stk--no-background stk--no-padding\"><div class=\"stk-inner-blocks stk-block-content stk-row\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6168100\" data-v=\"4\" data-block-id=\"6168100\"><style>.stk-6168100 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6168100-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6168100-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-cfc19af\" id=\"websitescan\" data-block-id=\"cfc19af\"><h2 class=\"stk-block-heading__text\">Websitescan<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3e1b504\" data-block-id=\"3e1b504\"><p class=\"stk-block-text__text\">At Sweet Selesa, we help businesses communicate their message through a website that not only tells their story, but can also be actively used as a marketing tool through a combination of technology and functionality. Curious whether your current website is contributing enough to your online success? And how we can improve the customer journey on your website so that it converts? Request a no-obligation website scan today, and you will receive a detailed report with the key areas for improvement on your website.    <\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-03fcd36\" data-block-id=\"03fcd36\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-b6d7709\" data-block-id=\"b6d7709\"><style>.stk-b6d7709 .stk-button{background:#ee7674 !important;border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;}.stk-b6d7709 .stk-button:hover:after{background:#ee7674 !important;opacity:1 !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"&lt;!--[CDATA[https:\/\/www.sweetselesa.nl\/contact]]--&gt;\"><span class=\"stk-button__inner-text\">Request a webscan<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d5749b4\" data-v=\"4\" data-block-id=\"d5749b4\"><style>.stk-d5749b4 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d5749b4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d5749b4-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-ebd1583\" data-block-id=\"ebd1583\"><style>.stk-ebd1583 .stk-img-wrapper img{transform:scale(0.75) !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-335225\" src=\"https:\/\/sweetselesa.nl\/wp-content\/uploads\/2026\/01\/Mock-up-portfolio-8-1.webp\" width=\"1024\" height=\"768\" alt=\"Request a free website scan\"\/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A website is not the goal, but the means. Many entrepreneurs still see their website as something that \u201cjust needs to be there.\u201d Because yes, it is 2026, and nowadays you need a website. But in reality, a good website is not a goal in itself, but a means to an end. It is an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":335550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-335549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-niet-gecategoriseerd"],"acf":[],"_links":{"self":[{"href":"https:\/\/sweetselesa.nl\/en\/wp-json\/wp\/v2\/posts\/335549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sweetselesa.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sweetselesa.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sweetselesa.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sweetselesa.nl\/en\/wp-json\/wp\/v2\/comments?post=335549"}],"version-history":[{"count":1,"href":"https:\/\/sweetselesa.nl\/en\/wp-json\/wp\/v2\/posts\/335549\/revisions"}],"predecessor-version":[{"id":335551,"href":"https:\/\/sweetselesa.nl\/en\/wp-json\/wp\/v2\/posts\/335549\/revisions\/335551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sweetselesa.nl\/en\/wp-json\/wp\/v2\/media\/335550"}],"wp:attachment":[{"href":"https:\/\/sweetselesa.nl\/en\/wp-json\/wp\/v2\/media?parent=335549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sweetselesa.nl\/en\/wp-json\/wp\/v2\/categories?post=335549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sweetselesa.nl\/en\/wp-json\/wp\/v2\/tags?post=335549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}